- YEAR AND PLACE OF ORIGIN: 1994, USA
- HEAD OFFICE: Steamboat Springs, Colorado state/ USA
- SPECIALTY: running and trekking socks, thermal underwear
SMARTWOOL is the biggest American brand specialized in the production of trekking and running socks, and thermal underwear. It owes 80% of socks segment at the specialist American shops. In June 2014 Smartwool appeared on the list of the 50 most recognizable sports brands worldwide according to Brand Strength Index organisation. During production process it bases primarily upon the high quality wool of New Zealand merino sheep.
More information: http://www.smartwool.com.