- YEAR AND PLACE OF CREATING: 1994, USA
- CURRENT HEADQUARTERS: Steamboat Springs / Colorado (USA)
- SPECIALIZATION: running and trekking socks, thermal apparel
SMARTWOOL is the biggest American manufacturer specializes in the production of tourist and sports socks, as well as thermal apparel, based on merino wool. This component, obtained from New Zealand Merino sheep, is valued for its amazing thermoregulatory properties, moisture absorption capacity, bacteriostatic properties, and many other aspects which provide a comfort of using. The Smartwool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. Today, only in socks segment, Smartwool has approximately 80% shares at the specialist American stores. In June 2014 Smartwool appeared on the list of the 50 most recognizable sports brands worldwide according to Brand Strength Index organisation. The brand is still intensively developed, as evidenced by successively introduced innovations in the field of production technology, new product lines and a strong emphasis on design. Currently Smartwool is distributed to almost 40 countries worldwide.
More information: http://www.smartwool.com.